Gamehack’s winning mobile game Plasma Party now available in the Apple App Store

As you may know a couple of weeks ago we helped put on the first ever Gamehack, in which developers were given 24 hours to create brand new games from scratch. Alongside being the main sponsor for GameHack we also ran a challenge category called best use of mobile, which was won by Lightwood Games who developed Plasma Party – and the most exciting bit is that they have just released it on the Apple App Store!

Plasma Party is based on the simple ‘whack-a-mole’ concept, extended across multiple iOS devices using a feature of Apple’s GameKit framework that allows more than 2 devices to connect through Bluetooth. In the game, two to four players can connect up to 16 iPods, iPhones and iPads to create a gaming board in which they must be the first to turn off all of their own colour lights.

Despite the gruelling challenge, the team managed to create an original game that only took a little tweaking before it was ready to submit to the Apple App Store, which is where it now sits for you to download – for free. We caught up with the developers to see what they thought of the whole experience.

BV: Who are you and what do you do?

LG: We are Lightwood Games, a team of two developers who have produced a number of puzzle games for iPhone, iPad and iPod touch. Usually with rather more than 24 hours to make them though!

We’re passionate about social gaming experiences, so our titles include multi-player online modes. We created the first ever online competitive word search puzzle, which has now been played more than 10 million times. We made a jigsaw app that lets you create puzzles from your own photos and then race to solve them against a friend in real time. Our Sudoku game has a crazy two-player mode like nothing you’ve ever seen before!

BV: What is the name of the Game you made at GameHack?

LG: At GameHack we called it “Plasmafest”, although we’ve since renamed it to Plasma Party, so it fits alongside some of our other “Party” games. We took a simple whack-a-mole concept and extended it across multiple devices connected using Bluetooth. Two to four players then compete to be the first to touch all the lights in their own assigned colour. Game play becomes a real-world social experience, involving intertwining limbs and digits with nearby opponents as you battle to reach lights in the far corners.

BV: Did you have fun at GameHack?

LG: Yes! It was something neither of us had done before, and whilst rather an intense experience, it was good fun. We were interested to see what other people were creating in the time, and some of the graphics were amazing.

BV: How did you come up with the game? Was it spur of the moment?

LG: We’d had the idea to use Bluetooth to create a larger play area for a little while, but hadn’t had the time to develop the idea. We figured it was something we could probably create in 24 hours, and despite doubting that at around 3am when the devices still weren’t communicating properly, it all suddenly came together in the last few hours.

BV: What is the game made from, what technology did you use?

LG: The game is written in Objective-C, creating a native, Universal iOS app. It utilizes a lesser known (and sparsely documented!) feature of Apple’s GameKit framework to connect more than 2 devices via Bluetooth.

BV: Any idea what you are going to make using your Arduino prize?

We both spend far too long during the day hitting refresh on multiple websites to catch the latest stats – how many word searches have been played today? How many bootups has Worcle had? Which advertising network is performing best? These stats all have APIs so we can aggregate them onto one page, but it’s still very distracting.

What would be just as distracting, but infinitely more awesome, would be to have a scrolling LED sign above the desk! Our very own private stock ticker :)

BV: Any future plans for your game?

LG: Amazingly, we’ve already submitted it to Apple! After all the lovely, enthusiastic comments we received, we just couldn’t wait to get it out to everyone to play. It feels a little like the event has only just finished, after a couple of days of further frantic coding to iron out the bugs we chose not to demonstrate on Sunday ;)

We’re talking mobile web at Mobilism 2012

Mobilism 2012 is a three day conference starting today about one of our favourite topics – mobile web design and development. Dan Appelquist from BlueVia will be speaking on a panel on Friday (‘Device and network APIs’) and listening in to what other speakers have to say about mobile web design right now.

In the words of organisers PPK, Krijn Hoetmer and Stephen Hay: “Nowadays most web conferences feature a mobile session, and most mobile conferences a web session. The obvious next step is Mobilism: a conference wholly dedicated to mobile web design and development.”

If you can’t make it you can view the Livestream for free online on Friday 13:00 CET. If you’re attending, then keep an eye out for Dan and say hello if you can.

Game Hack, BlueVia’s first game jam with TIGA

Last weekend Pinewood Studios welcomed 150 eager coders into it’s famous corridors for the first ever GameHack.

GameHack was the first (we hope) of many game jams from TIGA and BlueVia. We got involved both to support independent developers and to introduce new people to our APIs (like the in-app payments API which is ideal for monetizing games).

37 teams formed with the aim of putting together a complete game from start to finish within 24 hours. As you’d expect there was plenty of wifi, pizza, energy drinks but not a lot of sleep.

Entrants picked a category to compete in from five options: mobile, web, cross platform, flash and procedural generation. There was hot competition but mobile was most popular in the end with half the teams entering the category (second most popular was web).

It was a great experience for the BlueVia team and Tom in particular, who worked closely with Nisha from TIGA to put the event together. Although they weren’t coding themselves they both stayed up through the night with the teams to make sure power, food and drink were plentiful.

There were a range of awards, based on category but also some special prizes from the judging panel:

  • Adobe Best Flash Game for iOS Winner: The Super Flash Bros
  • Antix Labs Procedural Generation Challenge Winner: Vegitects
  • BlueVia Best Use of Mobile Winner: Lightwood Games
  • Getty Images/Pinewood Studios/Centroid 3D Games Trailer Challenge Winner: Knightshade
  • Marmalade Best Cross Platform Mobile Application Winner: Smoking Games
  • Turbulenz/Mozilla HTML5 Games Category Winner: Hack FM
  • Papaya Mobile Social Game Hack Winner: Placeholder Games
  • SCEE Best Game Award Winner: The Super Flash Bros
  • TechHub Most Innovative Idea Award Winner: Lightwood Games
  • TIGA Most Awesome Game Award Winner: Team Coderunner

BlueVia sponsored the “Best use of mobile” award which was won by Lightroom Games.

As this was our first gaming event we wanted to have a flexible but testing category, the challenge was simple: Create a game that defies what we think is possible with a  mobile device. This could mean integrating accelerometer, gyroscopic, light sensor data, messaging, location, WiFi or Bluetooth to enhance the gaming experience. There is huge potential for immersive games that go beyond what occurs on the device, which is why when we saw Lightwood Games submission Plasmafest we knew it was the clear winner.

Plasmafest is all about bringing people together and having a group experience and most importantly it was a beautifully simple idea ‘lights out’ for the mobile age. Players connect their device over bluetooth and then race against each other to touch all of the lights in their assigned colour. What we really liked was that the game board covered all devices, players are not restricted to their own screen making it a messy but fun tangle to touch all your lights on everyone else’s device.

We are incredibly excited that they are launching the game, now titled Plasma Party this week on iOS and is a testament to the talent within the UK games industry and the potential of hackathons to create amazing ideas. The guys also liveblogged the experience which makes for a fun and fascinating read after the event.

It was our first gaming hackathon and we wanted to say thanks to everyone who turned out to make it such a fun weekend and brought their amazing ideas to life.

A new opportunity opens at BlueVia

Being first is nice, but being right is essential. This is the lesson learned by many who have first-mover advantage, when a late-comer arrives and ruins their party! For example, the first automotive assembly line may have been established by Ransom Olds of Oldsmobile, but it was Henry Ford who became famous for it when he improved the process and brought down the cost of production. Think tablet computing, and you don’t immediately think of HP Compaq’s tablet from 2003. It took Apple’s rethinking the category for it to take off with the iPad.

When we launched BlueVia, we hoped we might be able to rethink the business of telco APIs, basing it on the idea that telcos thrive when they support developers to exploit their networks. We had a new model and we needed a passionate advocate. And the guy who has done an amazing job in launching BlueVia and selling the concept to the developer community is James Parton. For the many of you who have met James at the countless events he has attended in the past few years, you’ll share my view that he’s played a pivotal role in getting us to where we are today. So it’s a bittersweet moment today, as we bid James goodbye, and begin the search for his successor.

James is moving on to a face a new challenge. He has helped breathe life into BlueVia in a way few could. He’s told our story so well that everyone, from industry analysts to the 10,000 developers who’ve signed up to the BlueVia platform, believes in it. And he’s created a smooth-running, creative machine that is beginning to turn out fantastic apps by the dozen. Thanks James for all your effort. You have been a star within BlueVia and also as a supporter of the wider app developer community. We all wish you good luck in your new challenge!

The beginning of Act 2

Today, we’re looking for someone with the drive and ambition to take BlueVia, that smooth-running machine, and our community of developers to the next level. We want to find the person who can help BlueVia become a mature API platform that is built for developers and helps to deliver commercial success to those inventing the apps that appeal to Telefonica’s 260m customers worldwide. We think it’s the best job in the world – could it be the perfect role for you?

If you love APIs, are passionate about marketing and have the ability to tell a story so well people can’t help but want to share it, you could be the perfect person to take the baton from James and find a way to drive value from the huge assests of Telefonica for the developer community.

We want:

- More than 5 years experience in marketing mobile apps and web services

- An English speaker or bilingual in English and Spanish

- Someone with great connections in the developer community

- The ability to see the developer opportunities in all platforms: mobile or web, native or html5, proprietary or open

- Demonstrable knowledge or experience working in the mobile industry (or a good argument why this is irrelevant)

- Well-connected in the applications and mobile market

- Experience leading international teams in a results-oriented environment

- Someone who can explain to a six year old why native vs web apps is a non-issue

We do not want:

- Someone who gets a little breathless about Siri

We offer:

- A fast-paced environment

- The opportunity of International travel

- An awesome team who may challenge you (sometimes publicly, but never without a good reason)

- Once in a while being rewarded in the traditional way for simply doing a great job

If you or someone you know wants more details about (probably) the best job in the world, you can apply here.

José Valles, Head of BlueVia

In the spirit of GameHack this weekend, we’re giving away a PS Vita

We know that operator APIs can be used on more than just mobile phones and offer some exciting ways to engage with users. That’s why we’re sponsoring GameHack at Pinewood Studios this weekend, a great event focused on development for the gaming industry. We knew it was an event that we just had to take part in.

We are running an open challenge category called ‘Best use of Mobile’ where we simply want people to try and make something amazing that challenges what we think is possible on mobile devices. This could mean using location, messaging (we’d love for developers to use our APIs), sensors or even combining devices together. The possibilities are endless.

But if you’re not attending GameHack then we don’t want you to miss out on the fun, so to celebrate the event we’re giving away a brand new PS Vita to BlueVia developers.

To enter is simple; all you have to do is follow these steps:

Step 1: Register as a BlueVia developer (if you are already registered just skip to step 2)

Step 2: Enter your BlueVia registered email address into the field below before 28 April 2012, tick the terms and conditions and press “Participate”.

Your registered BlueVia email address:

I accept the terms and conditions

We’re not going to spam you; we just need to check you are a BlueVia developer, so make sure you use the address you have connected to your account.

We’ll pick a winner at random on 30 April 2012 and be in touch with the lucky person via email. Otherwise, good luck and we’ll let you know how GameHack goes.

¡Gracias SMI Latam!

En nuestro último viaje a Argentina, hemos compartido una jornada con desarrolladores tan interesante como entretenida gracias al gran equipo de SMI Latam. Queremos agradecerles que nos hayan permitido participar en el evento SMI Developer Day que organizó la institución educativa el 19 de abril en Mar del Plata.

Y como nos encanta la filosofía del SMI Latam, queremos contaros que ofrecen un amplio catálogo de formación dirigido a nuevos empresarios que se adapta a los cambios culturales de la nueva sociedad digital, transcultural, e hiperconectada. Aportan a los profesionales la capacidad de reinventarse y ponerse al día de la demanda laboral que existe en la actualidad. Para ayudarles a conseguir su objetivo, nosotros ponemos a disposición de SMI Latam y a su comunidad de desarrolladores de software y profesionales del marketing digital, una colección imprescindible de informes gratuitos sobre Internet y el mundo móvil en los principales países de Latinoamérica y Europa.

Además, Andrés Martínez @davilagrau, responsable de la comunidad de desarrolladores de BlueVia, tuvo la oportunidad de hacer una presentación en el evento junto con Google, sobre la plataforma BlueVia de pagos móviles y cómo ésta puede ayudar a los desarrolladores de aplicaciones móviles.

Desde aquí queremos dar las gracias a esos grandes amigos y profesionales  que lo han hecho posible: a su CEO y fundador Daniel Dron, que además preside la Red Valleys y La Red Argentina de Emprendedores Tecnológicos, y al Director Académico del SMI, Jonathan Baldovino, Chief Ideation Officer en la empresa Making Sense.

Para contactarnos, puedes hacerlo en @bluevia_es.

Para registrate en BlueVia: https://bluevia.com/en/user/register

Y no te olvides, si estás interesado en SMILatam, les puedes contactar aquí : @smilatam


¡Gracias Dani y Jonathan! :)

App stores update

As you know we are constantly evolving BlueVia to make it the best we possibly can. Sometimes this means we add new stuff, and sometimes we take things out to help simplify things.

Therefore we are giving you advanced notice that between 24th – 30th April Telefonica will be closing its App Stores in Germany, Spain and Argentina, therefore we removing the feature to publish apps to those stores from BlueVia.

What does this mean to you? Below is a quick FAQ:

Q: What will happen between the 24th – 30th April?
A: BlueVia.com will be updated to remove the option to publish apps to the O2 App Store in Germany and Movistar App Stores in Spain and Argentina.

Q: Do I have to do anything?
A: No, these changes will happen automatically and your account will be unaffected.

Q: What happens if I have a mobile app I want to sell after the 24th April?
A: You can continue to integrate the BlueVia’s APIs into your mobile apps. You are free to publish them via any App Store you want.

Q: Do you still provide marketing support for apps published in other people’s Apps Stores?
A: Yes, as long as your app is using one or more of the BlueVia APIs we would love to help out. Contact us via support@bluevia.com to discuss how we can help promote your app.

Q: I have uploaded apps into one or more of the App Stores that are being removed from the 24th April. What happens to my software?
A: Your software will be deleted as part of the closure process. If for any reason you require us to return your binaries to you, please email support@bluevia.com.

Q: What happens to the earnings I have made from the App Stores that are being removed from the 24th April. What happens to my money?
A: You will receive any money due to you as part of the closure process. This will be sent to your preferred payment method. Your payment destination can be configured by visiting the ‘My Account’ section of Bluevia.com before the 24th April.

If you have any questions that are not answered here, please email support@bluevia.com.

Thank you for continuing to use BlueVia.

¡BlueVia de tour con Mozilla!

Esta semana comenzamos el tour para desarrolladores latinoamericanos junto con nuestros amigos de Mozilla. Por lo que nos unimos a este fantástico equipo y a sus eventos Hack Day que recorren prácticamente toda la geografía del continente sur.

Durante más de una semana, visitaremos 4 países: Argentina, Uruguay, Brasil y Chile para charlar junto a Mozilla sobre cómo BlueVia puede ayudar a los desarrolladores a crear aplicaciones, pero sobre todo, cómo pueden monetizarlas.

Andrés Martínez Ortiz (@davilagrau) será el encargado de tomar la carretera y acompañar al equipo Mozilla en estas jornadas en las que todo el mundo está invitado, comenzando el día 20 en Buenos Aires. Como participantes de los distintos eventos, allí ofreceremos una charla a las 10:45 sobre BlueVia HTML5 Apps y las APIs de pago. También habrá lugar para que los asistentes puedan charlar y trabajar en proyectos.

Esta será nuestra agenda:

20 de abril -Buenos Aires, en el hotel NH City and Tower Hotel, Bolívar 160. (Durará todo el día). http://bit.ly/HpdqZC

24 de abril -Montevideo, en el Café la Diaria, Soriano 770. (Por la tarde). http://bit.ly/IowuxZ

26 de abril- Sao Paolo, en el IT Training Facility, R. Vergueiro, 3185, piso 8, Vila Mariana. (Por la tarde). http://bit.ly/In1GN6

28 de abril- Santiago, Chile en la Escuela de Economía y Negocios – Universidad de Chile, Diagonal Paraguay 205. (Por la tarde). http://bit.ly/HF0Euq

Aquí podéis ver información de los eventos a los que asistiremos dentro del programa de Mozilla en Latinoamérica:

http://hacks.mozilla.org/2012/04/mozilla-hack-day-on-tour-heading-south/

¡Únete a nuestro tour latinoamericano y regístrate para asistir al MDN Hack Day en tu país! Si tienes dudas o cualquier asunto contáctanos vía twitter: @bluevia_es

Developer Economics 2012: The new mobile app economy

Understanding how the developer community is evolving in the face of market and financial pressures is incredibly valuable for any developer operating in this competitive and growing market.  That’s why we’re sponsoring, for the third year, the Developer Economics research programme.

This report will investigate key themes, such as emerging developer segments, trends in app monetization and marketing, as well as regional app economics.

Please find the time to take the survey for the next report now.  If you want to know more about the report, read on for a taster of what will be covered.

Developer Mindshare

The previous two Developer Economics reports have shown clear trends in terms of the migration of developer mind share away from traditional platforms, such as Java, Flash Lite and BlackBerry to newer platforms, mainly Android and iOS. One of the biggest surprises in last year’s report was the emergence of mobile web as the third most widely used platform in mobile – with the increasing usage of cross-platform tools reducing the barriers to entry and allows developers of all inklings to create apps that have the potential to be downloaded thousands, if not millions, of times.

App Store Fragmentation

New app stores are appearing left and right. There are currently over 70 app stores just for Android. Traditional players, like Telcos and handset manufacturers, have also created app stores and are allowing access behind their proverbial walled gardens, leaving developers lost in a sea of app stores. Since the choice of app stores is largely dependent on the platform used to create their apps, developers need to carefully target the stores they will use.

Revenues vs. Cost

An app that has taken time and money to be developed might be lost amidst the crowd of similar apps, providing very low revenues to the developer who created it. This creates a long tail of developers who don’t manage to break even.

There are many parameters that govern monetization. Choosing a revenue model is extremely important, as the trend is moving away from the traditional pay-per-download model and into in-app purchases and premium features. Choice of platform seems to be equally important, since not all platforms are created equal, at least in terms of monetization.

App marketing

There are numerous of ways of marketing an app – through the usual suspects; social media, own website/blog etc – to paying for Google AdWords, Facebook ads or even premium app placement.  As with everything marketing-related it not just a matter of throwing money at your problem, but of tailoring your message to the right audience and selecting the best channel to reach them. It’s imperative that developers know whom they’re making their apps for, how large their audience is and what is the best way to reach them.

Regional vs. Global demand

Gone are the days when the entire mobile industry revolved around North America, Europe and East Asia. Countries like China, India or Brazil have huge developer communities, of increasing importance. In previous Developer Economics reports it was found that platform use varies with region – for example, there’s a large concentration of iOS developers in North America, while Java developers are predominantly in Asia. At the same time, users are looking for more localized content – local apps in their own language.

Developer Economics 2012 Survey

If you’re interested in the questions and the themes presented above – take the online survey for the next report now.

¿Sabías que cada segundo se descargan más de 16 apps en España?

… ¿y que 5 millones de personas ya hacen uso de ellas en nuestro país?

¿Cuáles son los dispositivos más utilizados y las aplicaciones que generan mayor interés en nuestro mercado? Toda esta información la puedes encontrar en el Informe de Apps del Primer Trimestre de 2012, que elabora The App Date, bajo el patrocinio de Movistar y con la colaboración de BlueVia. Como sabéis, participamos todos los meses en una Mesa de Desarrolladores junto con The App Date, donde se llevan a cabo entrevistas y grupos de trabajo que ayudan a obtener y confirmar estos datos.

No te entretenemos con más literatura, y echa un vistazo tú mismo a este infográfico para conocer más a fondo el mercado de las apps en España. Si estás interesado en participar en alguna de estas mesas o participar en The App Date contáctanos vía twitter en @bluevia_es o vía email a ana@bluevia.com