BlueVia Open Office Hours at TechHub

We are pleased to announce that on the first Monday of every month the BlueVia team will operate Open Office Hours at TechHub, which is right in the heart of London’s famed Silicon Roundabout area of Shoreditch.

If you are not familiar with Open OfficeHours, the idea is that we keep a regular open space in our diary to meet with anyone who wants to meet. Visit the BlueVia profile on OHours to book a 20 minute slot to come and chat with the team. It’s informal and friendly. We are happy to chat about BlueVia to help you get up and running, about your product and ideas, offer advice, and connect you to the hundreds of people and companies we know across tech and mobile.

At the end of the first session, we will be travelling to Mobile Monday London to attend “The State of the Developer Nation” which we are sponsoring.

To meet, book one of the available slots using the BlueVia profile on OHours. See you there?

Guardian Hactivate event – Saturday 18th and Sunday 19th June

BlueVia supported the first ever Guardian (H)activate hack weekend which was produced by Rewired state. Along with our partners Nokia we were really pleased to be involved and my expectations before the event were blown away by the quality of ideas and the execution of them over the weekend.

The weekend involved about 80 of the best developers I have voluntarily giving up their whole weekend to “develop for good”.

People from BlueVia and Nokia both did short presentations at the start of Saturday about why we were at the event and setting out the prizes on offer to the teams of hackers. To be honest I was expecting a negative response to two “old” mobile companies offering up technology, if necessary, for projects over the weekend. I couldn’t have been more wrong. In the first hour of development the BlueVia team was overwhelmed by questions of how the APIs worked. The main interest was in the use of SMS and location APIs. A number of teams managed to integrate BlueVia services into their weekend projects and others realised that either the tech or the business model were not appropriate for their app ideas.

It was great to be deeply involved in the projects and to see first-hand uses of BlueVia tech. I also got insights into where we can improve the platform as well.

As you can see from the projects below all participants are keen to move the ideas forward and to deliver some tech to the wider world that could make a difference. BlueVia along with Nokia and The Guardian are determined to take a few of these apps forward to full implementation with continued support.

In summary a fantastic weekend although I could have done without the SodaStream hangover!

A few of my personal favourite projects from the weekend:

Safe Trip

This winner of the overall event prize was recognised by judges as a unique idea and a great use of technology to solve an everyday worldwide problem. The idea is that many people who set off from their home country as a migrant worker are falsely promised safe carriage by human traffickers. This is a highly risky undertaking, often things go wrong and migrants are exploited by the traffickers. This application combines a website accessed by the migrant in their home country and SMS API’s that can be accessed while their journey is in progress. The user enters some personal information via the web before they set off on their journey, including instructions on what and to whom to communicate information in the case of the event of something going wrong. The user is given a secret phrase to remember and the system then monitors for incoming information containing the secret phrase. Users can text into the service from any device in any country to alert the system to either a safe arrival “all ok” message or an emergency message. A timer can also alert a monitoring charity if no information is received after a certain time.

The safe trip team have come up with a great idea that can be really taking forward through Activate on Wednesday, I for one am interested to see how the idea is presented by the team (@godawful @HeyChinaski @ccharlesworth).

Next steps: Engage with a charity expert in Human Trafficking and work out how short codes could be easily provided across many mobile operators.

SMS Mapper

I think this was the best use of BlueVia across the whole weekend. Martyn Inglis created a service that builds on the Ushahidi.com idea of crowd sourced data collection during a crisis. The competition panel gave this a prize for best Crisis App. The idea behind SMS Mapper is a combination of SMS and mobile-operator driven Location based services (LBS) where the location of a mobile phone is calculated by the cell towers the phone is connected to. Martyn combined the BlueVia SMS API for receiving messages from users with the BlueVia Location API. When a user sends a text message to SMS Mapper the application requests the user’s location. The information within the SMS such as “Escaped panther spotted in Hyde Park” can be plotted on a map such as Google earth. [BlueVia note – the location API is currently available in the UK but we plan to roll it out across a range of Latin American countries such as Chile, Columbia, Argentina, Brazil and Mexico.]

Next steps: add the MMS API to the service so that users could upload photo or video also.

Scan Campaign

A simple but powerful implementation of 2 technologies. Often QR codes result in a URL being launched. This idea won the BlueVia developer prize, which was a Parrot AR Drone.

Often the best ideas are not revolutionary just a slight adjustment or coming together of existing ideas and this is exactly what Tim Green (@tfgg2) has done with Scan Campaign. He combined QR codes with SMS API’s (specifically BlueVia because the short code is free for the developer to set up).

This service allows campaigners to easily add QR codes to campaigns and polls but the scanning of the QR code results in the sending of an SMS instead of launching a browser. This has benefits for the campaigning organisation:

  1. The ability to easily and quickly understand public opinion on a topic.
  2. Mobile contact details for the respondent
  3. Potential revenue from the SMS messages sent

Next steps: finish the website to demo how this service could be used by campaigners, and investigate other uses of QR to SMS.

Read a couple of other good write-ups from the weekend at Rewired State, Guardian and one of the attendees Ben Matthews.

Barcelona, Mobile 2.0

La semana pasada algunos miembros del equipo de BlueVia estuvimos presentes en el Mobile 2.0 organizado por la gente de DotOpen y hospedado en el nuevo edificio de Telefónica en Barcelona, una hermosa estructura modernista, que parece haber sido inspirada o creada específicamente para la ocasión, el tema: El futuro del móvil.

TimPik

Es increíble como, a diferencia de lo que pasaba hace tan sólo muy poco tiempo, el discurso y los mensajes de cada una de las iniciativas ahí representadas, no sólo ha cambiado el enfoque, sino el tono e incluso hasta el estilo. Es verdad que las grandes cifras siguen siendo el mayor argumento de cada una de las empresas asistentes (volumen de negocio, cuota de mercado, millones de dispositivos, etc.) aunque el tema de la fragmentación sigue siendo el cáncer que amenaza al ecosistema en su conjunto.

El keynote de apertura estuvo a cargo de @carlosdomingo, CEO de Telefonica I+D, el cual fue presentado en forma de tweets. Lo increíble de la ponencia, es que, por revelador que fuera el contenido en cuanto a cifras y predicciones, que lo era, tal vez no había nadie en la sala que dudara, se cuestionara o incluso se sorprendiera por dicho contenido, más bien parecía sonar lógico y natural, no obstante, en un entorno en donde los dispositivos móviles (no sólo teléfonos) parecen ser la causa tanto de las soluciones (aplicaciones, software, servicios), como de los problemas (fragmentación, penetración, volumen), el reto parece ser el encontrar un equilibrio entre la diversidad de dispositivos y la homogeneidad de los servicios para una sociedad que cada vez demanda más y mejores aplicaciones. El Internet de las cosas parece estar cada vez más cerca a nuestra realidad cotidiana.

El panel de apertura del segundo día fue moderado por Eli Camilleri de Vision Mobile y en él participaron Sanyu Kiruluta de BlackBerry, Fernando Kanacri de Nokia, Leandro Mario Cino de Intel y por supuesto Jose Valles de BlueVia. En él se abordaron distintos temas aunque principalmente predominó el enfoque del desarrollador y cómo hacer su vida más fácil, o dicho de otra manera, qué están haciendo estas grandes empresas para ayudarle al desarrollador a monetizar.

El resumen, para no alargar mucho más el post, está en la creación de servicios que faciliten su integración en diversas plataformas a través de la apertura de APIs. Jose Valles nombró algunos ejemplos web como el de Salesforce.com o Netflix y los fabricantes por su parte hablaron de los esfuerzos que están haciendo para lograr que su parque de dispositivos sea más accesible, intentando disminuir la fragmentación. También se habló del valor que aporta una Telco como Telefónica en este mundo de hardware, donde la red no sólo es un valor añadido, sino que puede llegar a representar el futuro económico de los desarrolladores, porque si algo tienen en común todos los dispositivos del planeta, es que necesitan de una infraestructura de red para sacarle partido a todas sus posibilidades.

Y por último, queremos felicitar a los chicos de TimPik, que resultaron ganadores del App Circus  en el Mobile 2.0. TimPik  es una red social para deportistas que ofrece todo lo necesario para que sus usuarios puedan organizar partidos de fútbol, calendarizar sus encuentros y compartir información de interés para la comunidad de usuarios.

Video: James and Andreas talk about Developer Economics 2011 (#devecon11)

Filmed this week at TechHub in London, England.

Watch James Parton (BlueVia) in conversation with Andreas Constantinou (Vision Mobile) about Developer Economics 2011.

Download your copy at  www.developereconomics.com

Welcome to “Developer Economics 2011” #DevEcon11

 

[James Parton of BlueVia introduces Developer Economics 2011,  a global research delving into all aspects of mobile development, from app design and platform selection criteria to market delivery and monetization. You can download the full report for free at www.developereconomics.com]

How quickly time flies!

Last year we, like VisionMobile, felt there was a real gap in the market for a piece of research that credibly identified the issues facing developers in the mobile space.

Based on the response to 2010’s inaugural report it seems you agreed with us. The success of the publication really surpassed our expectations. TechCrunch dubbed it “one of the most profound [reports on mobile development]…to date”

I’m delighted to be supporting the project once again in 2011, which allows the research to be made freely available for download. Telefonica remains steadfastly committed to understanding the needs of developers to help shape our product roadmap, and 2010’s Developer Economics findings were a key input into the thinking that produced BlueVia.

2011’s edition delves into the hottest issues in mobile apps; which platforms gained and lost developer mindshare, what are the most popular revenue models, which go-to-market channels are the fastest and quicker to pay, how will the apps in smartphones vs. tablets vs. TVs play a role in the future & more.

In addition we have more than doubled the number of respondents vs. 2010’s research, now representing 75 countries, while the number of software platforms covered has jumped from 8 in 2010 to 12 in 2011. Moreover, for the first time we have added insight into digital strategies from over 50 leading international and regional Brands through one to one interviews with digital agencies, media, retail and Internet companies.

I hope you enjoy reading the report as much as we have enjoyed working with VisionMobile to deliver it.

James Parton, Head of BlueVia Marketing

June 2011

Follow me on Twitter @jamesparton

www.bluevia.com

Movistar Spain joins BlueVia!

 

Things never stand still around here!

It’s only been three weeks since we released our new Android SDK and just over four weeks since our last platform release, but we have even more good news for you.

Today we are delighted to announce our latest release of BlueVia, Version 1.3.

So what’s new in v1.3?

The latest release adds the following features to BlueVia:

  • Movistar Spain joins: BlueVia now provides access to the following API’s in Spain: SMS, MMS, and User Context. Movistar Spain will trial the launch of these API’s with a hand picked number of its customers, and initially there is no revenue share payable on the Movistar Spain API’s.  The rationale behind this is to get you hands on with the API’s as quickly as possible and to prepare for the full commercial launch. Of course we will let you know when the trial period has finished, giving you full access to the Movistar Spain customer base, and the revenue share business models you know and love.
  • A new location API for O2 UK which allows you to query, free of charge, a customer’s longitude, latitude, altitude, accuracy and timestamp.

With the release of 1.3 the API table now looks like this:

We would love you get your feedback on this release, so please comment on this post, or contact us via the forums, Twitter or support@bluevia.com.

It goes without saying that we are now going straight back to work on our next set of enhancements!

BlueVia Supports Search for UK’s Top 50 Mobile Innovators

Mobile Entertainment have launched their Top 50 Mobile Innovators project, which is looking to identify the cream of UK mobile talent.

At BlueVia we have very close links to the UK mobile developer community, so we know how vibrant it is right now. As our own James Parton says “It’s high time the creativity of ‘UK mobile’ was recognised, and we’re delighted to support Mobile Entertainment in its Top 50 Mobile Innovators quest.”

The aim of the project is to showcase the extraordinary energy and diversity of the UK mobile scene, which in the last few weeks alone saw Brit firms TweetDeck and Wonderland sold to Twitter and Zynga respectively.

Tim Green, executive editor of Mobile Entertainment, said: “This small island has always punched above its weight in creative industries. We’ve done it in music and games, and now we’re doing it in mobile.

“It’s great to be able to celebrate this via the ME Top 50 Mobile Innovators project. I’m looking forward to being reminded of all the great work being done by companies we know, and learning more about those we don’t.”

The Top 50 Mobile Innovators initiative is free to enter and open to any privately-owned UK-registered company active in any part of the mobile content value chain.

The final 50 will be decided by a jury of experts, and listed in August on the ME site. There will be a reception for the finalists in September.

So Mobile Entertainement want to hear from you if your company is doing good stuff in the content space. Please send a document (500 word max) or a link to your site to tim.green@intentmedia.co.uk.

You can find out more about the project over on Mobile Entertainment.

Would love to see some of the BlueVia community in the Top 50, so make sure you enter now!

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