It’s our first birthday and we’re celebrating in a big way

Guess what happens this week?  We turn one year old!

Can you believe it?  We hardly can.  And to celebrate, we’re giving you, our developers, the chance to win a MacBook Air and Samsung Galaxy Nexus – yeah, the Ice Cream Sandwich one.

This week, it is twelve whole months since we sat down to hatch a plan that we hoped would disrupt the mobile industry.  Fifty-two weeks since we identified the problem with our industry, and spotted a solution – stop thinking like a telco, start thinking like a startup.

And we want to celebrate in BlueVia style by turning the traditional birthday celebration on its head.

So instead of asking you to give us a birthday present, we’re going to select two of you – our beloved developers – and give you a couple of pretty awesome gifts instead.

We’ve got a beautiful MacBook Air (the portable11 inch, 64GB model) and a new-kid-on-the-block Samsung Galaxy Nexus running Ice Cream Sandwich to give away.

To enter is just two simple steps:

  1. register as a BlueVia developer (if you are already registered just skip to step 2)
  2. Enter your BlueVia registered email address into the field below before 27 January 2012, tick the terms and conditions and press “Participate”.

Your registered BlueVia email address:

I accept the terms and conditions

As always, we promise not to spam you, but we do need to check you’re a registered BlueVia developer, so please make sure the address you enter here is the same you’re registered with :)

What could be easier than that?

On 31 January at 4pm (Central European time), we’re going to pick two winners from all of these lovely birthday wishes at random.

Other than that, we’re just happy to be a year old, and we’re looking forward to meeting even more amazing developers in 2012, as we continue to expand our global footprint (watch this space for other announcements soon).

Best wishes,

The BlueVia Team

@bluevia

Image courtesy of Mrs Logic

BlueVia supports the Shoreditch Source

Register and come along to the event if you haven’t already

BlueVia is a global platform but in every country we operate in we take a local approach to working with our customers. This involves sponsoring and attending hack days, co-working spaces and important events to stay connected to what matters.

Over the last year we’ve sponsored Tech Hub and spend a lot of time around Silicon Roundabout so it was natural for us to get involved with the Shoreditch Source.

The Shoreditch Source has grown out of the Digital Shoreditch festival, and it’s a guide to connect all the local digital and creative businesses. In their own words:

We’ve swept through Shoreditch and Old Street – spoken to 981 companies face to face. We found out who you are, where you are, what your speciality and passion is. Now we want to get everyone connected!

The Source will connect the talent that lies behind closed doors and hook it up directly to the community. Exposing businesses, and individual talents to the hidden markets which lie amongst our peers and neighbours: the people in the building next door, down the street, even the people who work in your building: they may know you by sight, but do they know what you do?

We want to encourage the thriving community to take a more localized approach, to make the best of the amazing creativity that has spawned around the Shoreditch area.

The launch event is tonight and tickets are still available. If you’re not at the event, take a look at the guide online once it launches and find out about the hottest creative talent in the area.

Teaming up with Yankee Group to give developer market data

As we blogged on the Guardian Apps Blog this week, coding’s easy but making money is tough.

The proliferation of app markets and stores have given developers a multitude of channels to reach app consumers.  But making an application available to a market doesn’t make for instant success.

Getting the right app to the right market at the right time: that’s a recipe for success.

Knowing your markets

The Android Marketplace allow you to publish your app in over 52 countries.  Apple’s App store supports 37 countries.  But market attractiveness depends a lot on the app.  Is it a mass market app that will sell in high volumes?  Does it depend on smartphone or feature phone penetration?  Is it most likely to flourish among high SMS and voice users or data-hungry app downloaders?

These are the kinds of questions developers ask, and we’re trying to provide some of the answers through a new agreement with leading market data provider, Yankee Group.

Understanding local markets was an issue raised recently in Developer Economics 2011 by Vision Mobile:  “…But localisation will soon become a fundamental issue for mobile developers, as it becomes easier to distribute apps globally and to develop regionally-sensitive apps and content like news, music and social networks”

Jason Armitage, Senior Analyst at independent research firm Yankee Group echoes these sentiments: “An understanding of local buying trends and platform availability is crucial for developers to succeed in markets outside of their home territory,” he says.

Free country reports for developers

This is why we are so excited to announce that BlueVia can now help address this clear need. We have worked with Yankee Group to offer detailed market data for thirteen countries in Telefonica’s footprint.

And the best bit? We are giving it to you for free. All you need to do is register at BlueVia.com and you’ll be able to download all the research.

Below is a sample of the kind of thing you can expect:

BlueVia prepara su lanzamiento en Brasil

This post is from the BlueVia team in Spain about the recent Green Apps Challenge  in Brazil, supported by Telefonica.

Durante el pasado mes de noviembre, hemos comenzado a preparar el próximo lanzamiento de BlueVia en Brasil, llevando a cabo algunos contactos y actividades en colaboración. Y, tal y como hemos constatado durante nuestra visita a Rio de Janeiro y Sao Paulo, Brasil continúa su desarrollo como entorno de innovación, tecnología y nuevas ideas.

Gracias a la invitación de Cadu de Castro, responsable del espacio de innovación y coworking BeesOffices, tuvimos la oportunidad de conocer la escena de emprendedores y tecnología del nodo de Rio de Janerio. Durante nuestra visita, participamos en un HappyHours con desarrolladores y tuvimos la oportunidad de presentar BlueVia a los emprendedores que trabajan habitualmente en BeesOffices. Se mostraron tan interesados en nuestra plataforma, que ya estamos trabajando para organizar un Hackathon a comienzos del próximo año, una vez que BlueVia esté disponible en Brasil.

Ya en Sao Paulo nos esperaba un gran acontecimiento: el Hackathon organizado por Appies. Además de aprovechar para presentar BlueVia a los desarrolladores asistentes, durante el Hackathon tuvo lugar el primer Green Hacker Day de Brasil, organizado en colaboración con el equipo de Vivo, la unidad de Green Apps de Telefónica y la ITU, cuyo director regional para las Américas, Héctor Huertas, asistió al evento. Durante un día y medio tuvimos la oportunidad de compartir espacio de trabajo con los desarrolladores de la Hackathon y asistir a la creación de interesantes aplicaciones dentro del segmento de las Green Apps.

El premio del primer Green Hacker Day correspondió a la plataforma web PlanteAqui, que permite la participación ciudadana en acciones medioambientales, mediante la interacción con Smartphone, pero también con FeaturesPhone utilizando mensajería SMS.

La plataforma fue desarrollada por Tadeu Luiz Pires Gaudio, de 26 años, que viajó durante más de 7 horas desde la ciudad de Londrina, en el estado de Paraná, para asistir al Hackathon. En el proyecto colaboró también Roberto Civille Rodriguez. Como parte del premio, la aplicación fue presentada a comienzos de diciembre en Durban, durante la Conferencia del Cambio Climático.

Por último, pero no menos importante, durante este viaje conocimos la Escuela de Ingeniería de la Universidad de Sao Paulo y esperamos poder contribuir muy pronto con interesantes iniciativas.

Próxima cita: la Campus Party de Sao Paulo. Os mantendremos informados.

Get promoted at MWC with GSMA’s OneAPI promotion

Here’s a good opportunity for anyone looking for exposure for their company – the GSMA is offering developers of GSMA OneAPI applications a free exhibition pass and shared access to a free serviced demonstration pod on their exhibition stand in App Planet for the 4 days of the exhibition. Telefonica supports the OneAPI initiative and so we wanted to share with our network.

Exhibiting at Mobile World Congress offers the opportunity to showcase your products and services to 60,000 key decision-makers. The Conference and Exhibition at Mobile World Congress will begin Monday, 27 February and ends on Thursday, 1 March 2012.

Here’s what you could win:
* Promote your brand at Mobile World Congress on the OneAPI stand
- Your own demo pod for a minimum of 3 hours per day
- Your company branding and messaging
- Demonstration of your apps
* Advertising support
- Promotion on the GSMA OneAPI, and Mobile World Live websites
- Print publications in the run up to the event
- MWC daily publication

What are the judges are looking for?
- Applications using OneAPI that demonstrate any of the OneAPI enablers working together (messaging, location, payment, data connection profile, call control and device capability)
- A brief presentation of how you have used OneAPI – supported with a slide presentation showing an overview of your app and code snippets.
- A fully working application and slide presentation complete by 31st Jan 2012.
- Commitment to demonstrate your apps to visitors of the exhibition pod for the times you are allocated.

Prize includes entry to MWC, worth 700 euros. Accommodation and flights are not included.

Developers are required to submit a proposal for their innovative applications that demonstrate the features of GSMA OneAPI by 9th December 2011 to Harry Campbell.

A lick of paint for the BlueVia website

Where has this year gone? It feels like last week we were just out of private beta and now 2011 is almost over! A lot has happened in since March, if you’ve been keeping up with our Twitter or Plancast feeds you can see how busy we have been!

We’ve been talking with developers a lot over the last six months and one overriding message has rung clear our website sucked.

We agree, it did suck!

Reality check

Now that has all changed.

We’ve just finished phase one of the upgrade. Now this is just the beginning but it fixes a lot of issues that have been raised.

We’ve reorganised the content into four new sections with clearer names:

Code: Contains anything related to development, APIs, tutorials, videos, the lot
Cash: This area holds all the information on how to make money with BlueVia
Chat: Pretty much everything else. If you want to know how we can help, download free market research, find out how we have helped other developers like you, tell us what you think, or want to get in touch, its all here!
Help: Does what it says on the tin! If you’ve got a problem or need assistance with BlueVia, this is the place.

We have also made sure the important stuff like getting a test API key is front and centre, meaning that you’ll spend less time looking and more time getting on with coding ….hopefully. Most importantly we’ve tried to make it easier to understand what BlueVia is about. Aside from the visual changes, we’ve been tinkering under the hood to improve the performance and usability of both developer website and the customer portal.

But we’re not resting on our laurels, the website will continue to evolve, so if you still think it sucks get in touch!

BlueVia reaches 1.4 (or about 21 in API-years!)

BlueVia launches version 1.4

Today marks another milestone in the life of BlueVia as we hit the grand old age of 1.4.

We’d like to take a minute and tell you all about two of the new features for developers and customers that feature in this release.

New: Network Authentication

For any of you who have used our network authentication up to now, you’ll know it left a little to be desired. It did the job, but we wanted it to do it better.

So we have drastically improved the registration process by enabling network authentication on connect.bluevia.com. When a customer starts the approval process on their handset, BlueVia automatically detects the user and registers them for BlueVia services (if they haven’t done so before) and presents them with the authorisation page for that service. It’s entirely seamless and we hope you’ll find it a vast improvement.

New: SMS Authentication

Prior to the 1.4 release, If a user could not access http://connect.bluevia.com on their device (e.g. a feature phone) they were unable to approve products powered by BlueVia directly.

Not any more!

We’re excited to announce that SMS authentication that enables a user to approve a service via SMS is now available. An app will send a user an SMS with the APIs that the service wants to use, any costs and a confirmation pin that the user can enter into the service to authorise it.

This offers customers a simple method of authorising apps without having to enter usernames or passwords.

SMS authentication isn’t just useful for phone users, as it presents some exciting opportunities for M2M (machine to machine) platforms such as Arduino enabling low cost and lower power devices to access Operator services.

With these two features we have improved the flow of registration for developers and customers meaning that customers spend less time registering and more time on the important things accessing great services!

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