Today we are pleased to announce that the Korean King of consumer electronics Samsung will be the first OEM to integrate directly with our billing capabilities via the BlueVia payment APIs. The global agreement allows Samsung Hub and Samsung Apps’ customers to purchase apps and music, video, books, games and learning services from their devices by simply charging the payment to their phone bill or prepaid credit, avoiding the need for a credit card. The agreement covers both Samsung tablets and mobile devices.
The ease and convenience of direct to bill payments has been shown to increase sales of digital content through mobile devices. This is especially the case in the developing world where the penetration of credit cards and even bank accounts is low.
BlueVia is committed to making operator billing available for its customers across as many devices and platforms as possible. The agreement with Samsung joins other similar agreements with companies including Google, Facebook and Microsoft.
“Samsung is committed to ensuring that our customers have choice and convenience when purchasing content on our devices,” said Lee Epting, Vice President of Media Solutions Centre Europe for Samsung Electronics Europe. “Our partnership with Telefónica Digital allows us to deliver yet another easy and convenient purchasing experience to our Samsung Hub and Samsung Apps customers.”
We echo your sentiments Samsung, making payments easier for the customer is what it’s all about.